Timberland Retail Pop-Up
Atlanta, Detroit, & Washington, D.C.
Timberland partnered to design a scalable, immersive pop-up experience, launching in Atlanta and traveling to Detroit and D.C. that celebrated the brand’s heritage while authentically reflecting local culture and community. Anchored by a strong design, the experience used bold signage, intuitive wayfinding, and iconic visual touchpoints to guide guests through live footwear-making demos, interactive digital gamification, music, and exclusive giveaways, creating a seamless flow and clear brand storytelling throughout the space. An oversized touring Timberland boot built buzz ahead of each stop, while on-site sweepstakes and digital touchpoints connected the physical activation to Timberland.com, driving engagement, social sharing, and deeper brand loyalty beyond the event.
*Work done as Senior Director, Creative & Marketing at Newbridge Marketing
Logitech Retail Store Pop-Up
SanFrancisco, CA
The Logitech Experience Store was a multi-week experiential retail activation that brought the MX ecosystem to life while launching the MX Master 4 Mouse in San Francisco’s high-traffic Union Square from Thanksgiving through Christmas. The space combined hands-on demos, immersive installations, partner programming, and live events with a cohesive system of bold signage and intuitive wayfinding, featuring supersized product visuals, floor-to-ceiling window graphics, and dynamic digital displays that guided visitors through the experience while reinforcing MX Master 4’s premium design, creativity, and customization. Together, these elements drove awareness, social engagement, and purchase consideration, boosted conversion through
real-world use cases and exclusive promotions, and strengthened loyalty and brand affinity among creative professionals, partners, and loyal customers.
*Work done as Senior Director, Creative & Marketing at Newbridge Marketing
stanley 1913 x dick’s pop-up
Texas, North Carolina, & Virginia
To launch the Stanley Summer Edit collection for back-to-campus, a four-city pop-up experience at DICK’S House of Sport invited students to explore new exclusive colorways while celebrating daily hydration from sunrise to sunset. Guests personalized their purchases with complimentary embroidery and charm accessories—transforming functional product into a customized expression of style.
Blending experiential storytelling, personalization, and multi-market reach, the activation drove in-store engagement and strengthened brand connection with student audiences.
*Work done as Senior Director, Creative & Marketing at Newbridge Marketing
S.w.a.P. (Space within a place)
Chicago
This immersive installation explores memory, movement, and migration through lived experiences of New Orleans before Hurricane Katrina and the transition to Chicago. Sculptural forms emerge from personal memory maps that trace the visual grammar and imageability of each city, layered with photography captured across both places.
As viewers move in a full 360-degree journey, the work engages the five senses—inviting reflection on cultural identity, place, and perception.
At the center, the visual narratives of both cities converge, asking:
How do signage, architecture, and human presence shape the way we navigate and understand a city?
To read the visual grammar of a city, we must first understand ourselves—our memories, our movement, and what guides our path forward.
