who we are

Studio Vizzy is a multidisciplinary creative studio founded at the intersection of brand, design, and the built environment — rooted in a belief that design operates as a form of visual grammar, shaping how people see, feel, and experience the world around them.

Led by Chantrell Williams and Matthew Williams, the studio brings together expertise across brand strategy, marketing, graphic design, architecture, and development. Their combined experience spans global brands, Fortune 500 companies, and complex development projects ; shaping a practice that moves seamlessly between storytelling and systems, vision and execution.

Studio Vizzy exists to translate ideas into experiences, work that is not only visually compelling, but grounded in structure, intention, and real-world application.

Hello!

Meet Chantrell

Co-Founder, Creative & Brand Direction

Chantrell Williams is a multidisciplinary Creative Leader with over 20 years of experience spanning brand strategy, digital marketing, web design, and creative direction. She holds a Master of Fine Arts in Graphic Design from the University of Illinois at Chicago and a Bachelor of Fine Arts in Communication Design from Louisiana Tech University, with additional studies at The Basel School of Design (FHNW HGK), and is a LEED Accredited Professional (BD+C). Her background across both agency and in-house leadership roles gives her a well-rounded perspective on how brands evolve and operate in complex environments.

She has led creative and marketing initiatives for globally recognized organizations including REI, HCA Healthcare, Gensler, The North Face, Asana, Timberland, Logitech, Stanley, and Suja — developing brand systems, digital platforms, and integrated campaigns for both B2C and B2B audiences. Her work spans digital strategy, website and content ecosystems, employer branding, and experiential activations, ensuring alignment and impact at every stage of the brand experience.

At the core of her approach is a passion for building brands from the inside out — shaping clear narratives and extending them into cohesive visual and experiential systems. Chantrell excels at translating brand across mediums, from digital to physical, creating work that is not only visually compelling, but thoughtful, scalable, and deeply connected to the audiences it serves.

Raised in New Orleans, her perspective is rooted in culture, rhythm, and bold expression — shaped by a love of travel and a constant pursuit of flavors with just the right amount of heat.

Meet MATTHEW

Co-Founder, Project Execution & Development

Matthew Williams is a Design and Development Leader with 20 years of experience across architecture, urban planning, and construction. He holds a Master of Urban Planning and Policy from the University of Illinois at Chicago and a Bachelor of Architecture from Louisiana Tech University, and is a LEED Accredited Professional (BD+C). His work spans a wide range of sectors including airports, transportation, healthcare, education, and retail, giving him a comprehensive understanding of how complex environments are designed and delivered at scale.

He brings deep expertise in retail development and prototype design, having worked with brands such as Starbucks, MAPCO, Scooter’s Coffee, Kroger, and Mister Car Wash. Across these engagements, he has led projects through site strategy, permitting, design coordination, and construction execution — working closely with municipalities, consultants, and cross-functional teams to ensure alignment from concept through completion.

In addition to traditional architecture and development, Matthew has extensive experience supporting large-scale experiential environments, and managing the fabrication process including branded activations, environmental graphics, and signage and wayfinding systems. His systems-driven approach ensures that creative concepts are not only visually compelling, but structurally integrated, feasible, and built to perform — bridging the gap between brand vision and real-world execution.

Born in Nassau, Bahamas, his perspective is rooted in a deep curiosity for movement, space, and form — shaped by a love of modern architecture and a continual exploration of environments through travel and observation.

Our Approach

THINK LIKE A sTRATEGIST. DESIGN LIKE A CREATOR.
EXECUTE LIKE A sTorYTELLER.

We work at the intersection of BRAND, DESIGN, AND SPACE — WHERE VISUALS AREN’T JUST SEEN, BUT NAVIGATED. Every project begins with understanding context, audience, and intention, then translating that into a clear, compelling visual system.

We don’t chase trends.

We build frameworks that endure.

  • We believe great design has depth.
    Not everything meaningful is immediately visible.

    We believe texture tells a story.
    Imperfection, contrast, and materiality create authenticity.

    We believe brands are sculpted.
    They are shaped through form, structure, and intention—not decoration.

    We believe experience is the truest measure of design.
    What people feel, touch, and remember matters more than what they scroll past.

    We believe visual grammar gives freedom.
    Rules create rhythm. Structure creates meaning.

    We believe design lives in the real world.
    In space, movement, light, and interaction.

    We design beyond the surface.
    With clarity. With restraint. With purpose.

    This is Studio Vizzy.
    Where visual grammar meets art, texture, and experience.